MEET ANNA-MARIA LUTON
Your trusted virtual assistant
Providing you with the highest level of service and expertise when it comes to running your startup business.

My services
Do you want to work with someone who will go above and beyond to ensure your business is operationally efficient from the very beginning, and with the skills and vision to help you plan for the future? Look no further than Anna-Maria Luton.
Finance
From monthly bookkeeping and liaison with accountants, through to in-depth forecasting for future planning.
Process improvement
Analysing existing processes in every part of your business and simplifying them, so your business can grow efficiently.
Virtual assistant
Filing, proofreading, managing email accounts, customer support, stock management and more...

Who is Anna-Maria?
After 8 years working in practice, first at Smith & Williamson in London, and then as a manager at PwC, specialising in International Corporate Tax and Process Improvement, Anna-Maria chose to become self-employed. She used her unique experience and expertise to provide startup businesses with the strongest start possible.
Since then, she has done everything from stock management, accountancy, and customer service functions for several niche online retailers to Finance Director and CEO roles for some clients, as well as stand-alone process improvement consulting for several online businesses, to allow owners to spend less time working on day-to-day operations.
By taking care of the things that take you the most time but which don’t bring in new customers, she frees you to concentrate on what you need to do to grow your business.
Hear from past clients...
"Anna-Maria ... made it possible for us to rapidly and safely expand"
Anna-Maria devoted herself to every aspect of the business where her skills could be of use. In particular, her knowledge of business process improvement and her forecasting skills made it possible for us to rapidly and safely expand to three facilities with a large number of coaches on the ground, without many of the usual teething problems that come with early expansion. Even after the expansion, she continued to listen to feedback from our coaches to improve and streamline our processes further, freeing up management team time to focus on the business as a whole.
Joseph Lightfoot
Results Inc LLP
"Anna-Maria is the ultimate virtual assistant for our business"
Anna-Maria is the ultimate virtual assistant for our business, providing both professional customer support and monthly management accounts. Her assistance allows us to focus on what we do best – building a great product and marketing it.
Chris Beardsley
Strength & Conditioning Research Ltd
"Having Anna-Maria to proofread our leaflets each time they are updated has helped ... maintain a professional quality for our product."
We provide detailed exercise guidance for people who are recovering from various different musculoskeletal injuries. So it is critical that our leaflets are completely free from errors. Having Anna-Maria to proofread our leaflets each time they are updated has helped to ensure that we achieve this goal and maintain a professional quality for our product.
Dr Joseph Lightfoot
Back to Full Fitness Limited
"Knowing that she is on-hand ... gives me the peace of mind I need"
I am a really busy guy, running several businesses and speaking regularly at conferences while simultaneously pursuing academic research. My Hip Thruster business in the US is run almost entirely by Anna-Maria. Knowing that she is on-hand to manage enquiries, track stock, produce monthly management accounts, and provide guidance on working capital gives me the peace of mind I need to concentrate on everything else I do.
Bret Contreras
BC Athletics, LLC.
"We always know exactly where we stand with working capital"
Anna-Maria is a rare and valuable asset to our small business, which manufactures in Northern Ireland and exports worldwide. Her careful weekly stock management makes sure that we always know exactly where we stand with working capital. Her attention to technical detail helps ensure we provide overseas customers with the information they need when importing our products.
Matt Palfrey
Hip Thruster Limited
"Anna-Maria was essential for doing our company secretarial work"
When we were setting up our business, Anna-Maria was essential for doing our company secretarial work – making sure the correct forms were filed with Companies House and the right authorities were notified at HMRC.
Adam Bentley
Exercise for Health Research reviews Limited
Get started streamlining your business today
Anna-Maria Luton - 2026 - All Rights Reserved
Create Your Free Account